Can Your Website Handle 30k Visitors Per Month In 2022?
With the sudden surge in online users in recent years and constant new updates in search engines’ algorithms, everyone is asking this crucial question: Is your website prepared to handle 30k+ website visitors in 2022?
There are multiple ways of generating website traffic like backlinking, PPC ads, Social Media Marketing, etc, but I have seen websites that have huge traffic but still have low conversion rates. If you are a small or medium business owner or a startup, conversion rate is more important than traffic. Agree?
I am sure you must have come across some websites with a confusing design or too many things stuffed on one page or the font is too small to read or pages with no relevant information. How likely is it that you will stick around for long? That’s right, you won’t. Now, let’s suppose that website belongs to you. Consider how many potential clients you will lose if you have a website like that. With the sudden increase in the number of online users all over the world, you may think, can your website handle the demands of 2022?
Are you considering revamping your website for 2022?
‘Cause if you do, then you must learn these super important tips so that it can handle website visitors more effectively in 2022.
All the major search engines like Google, Bing, and Yahoo, have all started using AI to improve their user experience. That’s why it has become extremely crucial that your website has some features that improve the user experience. Today, website optimization involves more than just writing content, adding meta tags, and uploading images. It has become a much more complex endeavor. Mobile-friendliness and user experience are now must-have items on an SEO checklist.
Now, optimizing your website means showing your website to the right people at the right time. This means engaging them with relevant, high-quality, and informative content, and converting them into your customers.
Before you revamp your website, ask these questions to yourself:
1. How engaging your website is?
2. Is your website answering the basic questions of your potential customers?
3. How easily your customers can navigate your website?
4. Why should they choose your product/service?
5. Does your website have a screening process?
6. Do you provide instant support to your potential clients?
How engaging your website is?
After handling and designing multiple websites, I can say for sure that every visitor on your website can less than 3 seconds to decide whether they want to continue on your website or not. I know that’s a big claim, but try it for yourself.
In order to make them stay on your website, you need to have some engaging features on your website like pop-ups, discount or special offers banners, etc.
You can check your web pages for all the devices. Are your web pages clear about who you serve, what problems you solve, and what solutions you offer? Are call-to-actions clearly marked on your web pages?
Need help with questions like these?
Is your website answering the basic questions of your potential customers?
If you want to target the right audience, you need to make sure that your content answers all or most of the basic questions of your potential customers. For this to work, you need to understand who your target market is.
Sit with your marketing person/team, make a list of all the questions that your customers can ask. Answer the questions by highlighting the features of your product/service.
By narrowing down your customers’ demographics, behavior patterns, motivations, and goals, you can refine your website content and enhance your marketing campaigns.
Your potential customers may search for these things:
- Information about products/services
- Comparison between you and your competitors.
- Discounts or special offers
You can optimize your website to include the answers to the above questions.
Let’s face it, everyone is looking for quick information and solutions. You have to make sure that your website is easy to navigate and read. You can bifurcate into subheadings to include categories like the resolution to a concern, features of your product/service, discounts or special offers that you might be running, or any other product/service-related information.
Is your website mobile friendly?
Why should they choose your product/service?
Before selecting any product/service provider, your potential customers do hours of research and come across hundreds of options and if they are visiting your website, you need to make sure that you give reasons why they should choose you and not your competitors.
Lead generation and customer engagement require informational content on the website. You have the opportunity to demonstrate your industry expertise and position yourself as a solution to your customers’ problems by educating them through your web pages.
Does your website have a screening process?
To optimize your website, you need to understand the psyche of your customers.
In order to convert a website visitor to a lead, they need to perform an action on your website. That action could be a call link, form submission, or signing up for a monthly/weekly subscription.
You can put these calls-to-actions at the top and bottom of your web pages.
The majority of visitors to a website are not ready to buy or contact. By adding screening processes to your website, you can attract qualified leads.
As a result, you will save time, money, and effort, and can focus those resources on a lead that will likely convert.
Want to learn how to add screening features on your website?
Do you provide instant support to your potential clients?
Not all customers want to call or provide information. Some of them have quick questions. For these types of customers, you can include any or all of these features on the website:
- Case Studies
No one knows what 2022 holds in its hands but one thing I am sure about is, it will be loaded with humongous digital opportunities. I have created this checklist based on my experience with different clients and if you decide to use these tips, then your website will be ready to handle huge number of website visitors in 2022 and convert them into your customers. You are free to apply all or any of these tips on your website or choose a different path altogether. I hope this helps