101 Guide To Make Your Business Search Engine Proof
Yes, you heard that right. This is a guide to make your business search engine proof, not only in 2022 but in future as well. But, before that, you need to know what is search engine proofing and why it is super duper important in the upcoming years?
What is Search Engine Proofing?
We all know, all the search engines like Google, Bing, Yahoo, etc, have one and only goal: To give the best experience to their users. In order to achieve that goal, they keep on updating their algorithms and roll out major-minor updates yearly, weekly, or sometimes daily. They roll out these updates to fight spammy content, fraudsters, etc. But sometimes, these algorithm updates affect SEO ranking which may cause a loss in the business, which no one wants. Right?
So, in order to combat this situation is either you have to update your website every time when there is an update in the search engine algorithm, and in order to do this, you need to keep a close eye on newsletters, PR, etc. This is not only just a time-consuming process but may sometimes cost you a small fortune. Another way to combat the above situation is to make your website search engine-proof so that algorithm updates won’t affect your website much. This ladies and gentlemen is the answer to this question- it is a process of enhancing your website in such a way that it won’t get affected by the search engine updates.
Now that you understand (I think 😛 ) what is search engine proofing, you may ask, what are ways that search engine updates could affect your website?
Ways by which the search engine updates might affect your website:
- Duplicate content
- Broken pages or links
- Spammy or unnecessary redirects
- Loading time of the pages/website
- Mobile compatibility
- Website is not easy to navigate
- Content which doesn’t make sense
- Keyword stuffing
- Missing tags
Apart from the above list, there could be many other factors that may be responsible for affecting your website.
Why making your business search engine proofing is important in 2022?
Just imagine, you created a new website or recently revamped your website by spending weeks, not months on layout, wireframe and brainstorming sessions on customization for which you paid thousands of dollars, then suddenly these search engines rolled out an update after which the old layout became obsolete. What would you do then? Pay again to your web designer to do that all over again? No.
That’s why it is essential to keep the above points in mind while making or revamping the website. Based on the above list, you can create your own checklist of things that should be there while creating or revamping the website.
Now, back to the main question: How you can make your website search engine proof for the future?
Before we jump into that, I just want to make one thing clear. There is no one way to make your website search engine proof and that doesn’t mean that your website won’t require upgrades ever. The steps that I am sharing with you will make sure that your website is equipped with all the basic things that a search engine is and might look for, in a website.
Every website designer has his/her own ways to make any website search engine proof. Yours can differ from this one. Here is my checklist that I use while making websites search engine proof:
- Is the home page designed to cater the entire sales funnel?
- Is the website responsive?
- Are all the tags present?
- How much is the loading time and how can I reduce it to minimum?
Is the content on each page fulfilling its purpose?
- How easy to navigate the website is?
- Can I read my website content on all the devices?
- The links that I am providing on the website, are they working?
There you have it, my checklist of making the website search engine proof. You can create your own checklist to make your website SE (Search engine) proof but keep this in mind, this is a “process”, not a foolproof method. That means, you might need to update your website again but these steps will make sure that you won’t need that any time sooner. I hope this helps.